The Pichler brand

Manufacturing top-quality products while maintaining a balance between tradition and innovation, setting us on a path to success together with our customers – this is not only our philosophy, but our whole corporate identity. After all, 150 years of company history have shown us that excellent quality never goes out of fashion."

Dr. Thomas Wagner, Managing Director and Owner

Our values

Creativity

By creating a variety of modern designs, setting new trends and developing products that delight time and time again, we are guaranteed to draw up just the right ideas for you!

Quality

Materials with the best properties, professionally processed and individually tailored to your needs – quality is no coincidence but the result of our attention to detail.

Reliability

The expert PICHLER team is available every day to provide excellent service and help with any questions, suggestions and requests you may have. You can count on us!

Facts and figures

founded
by Hermann Pichler
1866
own
textiles factory
in Turkey
fifth-generation
family business
basics
around
20 employees
at our Laichingen site
seasonal collections
inventory with
2,000
stock-keeping units
around
500
designs, colours and qualities
custom sizes
total turnover
of 5 million euros
30 %
benchmark share
in the field of home products
commercial solutions

Company history

Fine table linens since 1866
    
1866
Hermann Pichler opens "Handelshaus Hermann Pichler" on the market square in Urach, Germany
    
1876
The company's own mechanical Jacquard weaving machine goes into operation – initially at a rented premises in Laichingen
1879
PICHLER produces "Emperor cloth" (Kaisertuch) to mark Kaiser Wilhelm I's 83rd birthday
1880
PICHLER is honoured to win first prize at the World Exhibition in Sydney.
    
1882
The company headquarters, including administration and delivery services, relocate from Urach to Stuttgart.
    
1835 – 1887
1887
Hermann Pichler dies in Stuttgart and is succeeded by his son-in-law Wilhelm Wagner, who has already been a partner since 1880.
    
1889
Establishment of the PICHLER Foundation for needy weavers.
    
1895 – 1925
Designs by famous art nouveau artists such as Peter Behrens, Paul Lang and Hans Christiansen turned into colourful woven Jacquard tablecloths, mainly used in tea houses and conservatories.
Musterbuch Jugendstilkünstler
    
    
1906
Wilhelm Wagner dies at the age of 52; his 25-year-old son Alfred Wagner takes over the business, with his brother Richard as general manager.
1912
The factory plant with its mechanical weaving machinery is built in the "Fölltorviertel".
1927
Death of Alfred Wagner; his eldest son is only 12 years old. His wife, Elfriede Wagner, manages the company together with a managing director.
    
    
50
Years Hermann Pichler
1938 – 1940
The company's own weaving mill has 88 looms.
The last hand weaver (1942)
Loom
Winder
    
1948
After a short time spent studying, Richard Wagner, the oldest son of Alfred Wagner, takes over the management of the business and consistently builds up the PICHLER brand in the market. Acquisition of the new residential and administrative building in Laichingen.
    
1956
Re-initiation of terry towel production using modern terry towel weaving machines; the bedding collection is reduced to sheets.
1966
PICHLER celebrates its 100th anniversary.
100
Years Hermann Pichler
1967
Production focuses on table linen and towels. The PICHLER brand is commercially established and is known far beyond Germany's borders as "Pichler with the Flax Flower".
Karo
Clivia
Milano
    
January 1983
PICHLER exhibits at the Heimtextil trade fair in Frankfurt for the first time. FLAXY 2000 is unveiled for the first time. As a result of this product line, the company enters the commercial market; over the next few years, this achieves a peak value of approximately 40% of total sales.
Booth Heimtextil 1983
Booth Heimtextil 1983
    
1985
Richard Wagner passes on the management of the company to his son, Thomas Wagner, who was able to prepare for this position by working as a sales manager for five years.
1989
The business focuses on selling table linen.
1991
PICHLER celebrates its 125th anniversary.
125
Years Hermann Pichler
    
1993
The "table dress", consisting of a festooned lower tablecloth and an embroidered centre tablecloth, reaches the peak of its popularity. In only eight years, PICHLER has almost tripled its sales to DM 33 million, with 146 employees at the Laichingen site.
Collektion Autumn / Winter 1992
Anabelle with Allegro
    
1998 – 2003
On the search for new drivers of revenue, PICHLER adds accessories, plaids, kitchen linens and sofa cushions to its range of products.
Collektion Spring / Sommer 2002
Collektion Autumn / Winter 2002
2003
PICHLER creates non-iron piqués.
Cordoba
    
2011
With a positive year-end balance, PICHLER achieves record sales of EUR 8.8 million with approximately 85 employees
    
2015
PICHLER changes with the times: with total sales of approximately EUR 6.5 million, cushion covers have now developed alongside the traditional mainstay of tablecloths into an important source of revenue. 64 people are employed at the Laichingen site, including home workers and apprentices.
    
2016
Anniversary
150
Years Hermann Pichler
    
2017
Used Look for couch & table
For the Start of the spring-summer season Pichler presents the new product range "Die Natürlichen" based on Garment Dyeing.
formenvielfalt
Take some time to read our complete company history.

Our promise

You can count on us
  • Wide range of fabrics, designs and colours
  • Many basics also custom-made on request
  • Easy-to-clean, environmentally friendly fabric
  • Express service if products are required urgently
  • Our table linen is not only impressive at first glance, but continues to delight day after day, week after week, year after year. This pays off for you!
  • 150 years of successful tradition proves that quality never goes out of fashion.

    Do you have any further questions?

    Don't hesitate to get in touch
    Tanja Lemke
    Fon: +49 7333 959-362
    Email: tanja.lemke@pichler-textil.de

    Send us a message

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