The Pichler brand
„
With many years of experience and an instinct for innovative ideas, PICHLER achieves a balance between the traditional and modern. Manufacturing top-quality products, thereby setting us on a path to success together with our customers – this is not only our philosophy, but our whole corporate identity. After all, 150 years of company history have shown us that excellent quality never goes out of fashion."
Joseanne Nusser, Managing Director and Owner
Our values
Creativity
By creating a variety of modern designs, setting new trends and developing products that delight time and time again, we are guaranteed to draw up just the right ideas for you!
Quality
Materials with the best properties, professionally processed and individually tailored to your needs – quality is no coincidence but the result of our attention to detail.
Reliability
The expert PICHLER team is available every day to provide excellent service and help with any questions, suggestions and requests you may have. You can count on us!
Facts and figures
founded
by Hermann Pichler
1866
own
textiles factory
in Turkey
basics
around
20 employees
at our Laichingen site
seasonal collections
inventory with
2,000
stock-keeping units
around
500
designs, colours and qualities
custom sizes
30 %
benchmark share
in the field of home products
commercial solutions
Company history
Fine table linens since 1866
1866
Hermann Pichler opens "Handelshaus Hermann Pichler" on the market square in Urach, Germany
1876
The company's own mechanical Jacquard weaving machine goes into operation – initially at a rented premises in Laichingen
1879
PICHLER produces "Emperor cloth" (Kaisertuch) to mark Kaiser Wilhelm I's 83rd birthday
1880
PICHLER is honoured to win first prize at the World Exhibition in Sydney.
1882
The company headquarters, including administration and delivery services, relocate from Urach to Stuttgart.
1835 – 1887
1887
Hermann Pichler dies in Stuttgart and is succeeded by his son-in-law Wilhelm Wagner, who has already been a partner since 1880.
1889
Establishment of the PICHLER Foundation for needy weavers.
1895 – 1925
Designs by famous art nouveau artists such as Peter Behrens, Paul Lang and Hans Christiansen turned into colourful woven Jacquard tablecloths, mainly used in tea houses and conservatories.
pattern book Art Nouveau artist
1906
Wilhelm Wagner dies at the age of 52; his 25-year-old son Alfred Wagner takes over the business, with his brother Richard as general manager.
1912
The factory plant with its mechanical weaving machinery is built in the "Fölltorviertel".
1927
Death of Alfred Wagner; his eldest son is only 12 years old. His wife, Elfriede Wagner, manages the company together with a managing director.
50
Years Hermann Pichler
1938 – 1940
The company's own weaving mill has 88 looms.
The last hand weaver (1942)
Loom
Winder
1948
After a short time spent studying, Richard Wagner, the oldest son of Alfred Wagner, takes over the management of the business and consistently builds up the PICHLER brand in the market. Acquisition of the new residential and administrative building in Laichingen.
1956
Re-initiation of terry towel production using modern terry towel weaving machines; the bedding collection is reduced to sheets.
1966
PICHLER celebrates its 100th anniversary.
100
Years Hermann Pichler
1967
Production focuses on table linen and towels. The PICHLER brand is commercially established and is known far beyond Germany's borders as "Pichler with the Flax Flower".
Karo
Clivia
Milano
January 1983
PICHLER exhibits at the Heimtextil trade fair in Frankfurt for the first time. FLAXY 2000 is unveiled for the first time. As a result of this product line, the company enters the commercial market; over the next few years, this achieves a peak value of approximately 40% of total sales.
Booth Heimtextil 1983
Booth Heimtextil 1983
1985
Richard Wagner passes on the management of the company to his son, Thomas Wagner, who was able to prepare for this position by working as a sales manager for five years.
1989
The business focuses on selling table linen.
1991
PICHLER celebrates its 125th anniversary.
125
Years Hermann Pichler
1993
The "table dress", consisting of a festooned lower tablecloth and an embroidered centre tablecloth, reaches the peak of its popularity. In only eight years, PICHLER has almost tripled its sales.
Collektion Autumn / Winter 1992
Anabelle with Allegro
1998 – 2003
On the search for new drivers of revenue, PICHLER adds accessories, plaids, kitchen linens and sofa cushions to its range of products.
Collektion Spring / Sommer 2002
Collektion Autumn / Winter 2002
2003
PICHLER creates non-iron piqués.
Cordoba
2011
With a positive year-end balance, PICHLER achieves record sales.
2015
PICHLER changes with the times: Cushion covers have now developed alongside the traditional mainstay of tablecloths into an important source of revenue.
2016
Anniversary
150
Years Hermann Pichler
2017
Used Look for couch & table
2018
German Design Award 2019 for Used Look
2019
With the new collection 2020, PICHLER establishes kitchen linen with fashionable dishcloths and creativly worked aprons into their portfolio.
2020
Face masks for everyday life
Joseanne Nusser joins the management of PICHLER GmbH & Co. KG. The educated lawyer is set to take the succession of Thomas Wagner and aims to lead PICHLER into a future with a deep passion for textile.
Joseanne Nusser & Dr. Thomas Wagner
2021
Joseanne Nusser, who trained professionally as a lawyer, will be taking over Hermann Pichler GmbH & Co. KG. on 1st July 2021. The new Managing Director developed a passion for high-quality textiles from an early age through her grandparents' interior design work. Her aim is to lead the company to a modern future while drawing on decades of tradition.
2022
Kitchen textiles continue to expand and present themselves in Kitchen Stories as attractive stand-alone collections.
formenvielfalt
Our promise
You can count on us
- Wide range of fabrics, designs and colours
- Many basics also custom-made on request
- Easy-to-clean, environmentally friendly fabric
- Express service if products are required urgently
- Our table linen is not only impressive at first glance, but continues to delight day after day, week after week, year after year. This pays off for you!
- 150 years of successful tradition proves that quality never goes out of fashion.
Do you have any further questions?
Don't hesitate to get in touch
Fon: +49 7333 9590
Email: info@pichler-textil.de
Email: info@pichler-textil.de
